Schuco appoints Dr. Awfa Paulina as Medical Director

Meet our new Medical Director, Dr. Awfa Paulina, and learn about the extensive expertise that he brings to Schuco.

Dateline – 19th July 2021

We’re delighted to announce that Dr Awfa Paulina has joined the Schuco family as our new Medical Director.

Doctor Awfa Paulina is a qualified GP and aesthetic practitioner with nearly 30 years’ experience. Graduating in 1993 with an MB ChB, he is a member of the RCGP. Dr. Awfa Paulina is a Scots Iraqi and has been in General Practice since 2004. With a special interest in facial aesthetics, Dr. Paulina has been a consulting Facial Aesthetic Practitioner since 2008. He is currently the medical director and co-founder of Clinica Medica, based in Glasgow, and has a keen interest in the training of other practitioners across a range of different fields.

Doctor Paulina’s extensive career has covered a number of different fields such as gynaecology & obstetrics, accident & emergency, coronary care, oncology, urology, ENT, neurology, general medicine, general surgery, minor surgery, orthopaedics, paediatrics, and outpatients. With a wide range of medical fields in different settings and countries including Iraq, Jordan, and Scotland, he splits his time between both NHS and private sector roles.

Doctor Awfa Paulina’s current interests lie in developing innovative antiaging practices and establishing aesthetic and antiaging training programmes to help equip doctors to deliver the best quality care and treatments for their patients.

In Doctor Awfa Paulina’s role as Medical Director at Schuco, he will help to assess the latest innovations in skin technology and help us to ensure that we have the best products available on the market. As well as the usual responsibilities Dr. Paulina will undertake as Medical Director, he will also educate and train our staff and customers on the latest techniques in dermatology and aesthetics.

Dr. Awfa Paulina had this to say: “I am delighted to Join the Schuco family and be part of the next chapter of the Schuco success story. I will be looking for the next generation of technological advances with the challenge of matching these products to our environmental ethics with the best training education and support to our clinicians.”


Schuco brings tomorrow’s skin technology to medical professionals in the fields of Dermatology, Aesthetics, Cosmetics, and Plastic Surgery, as well as to GPs with a special interest in skin. We work with leading providers including DermLite, ConMed, Stiefel, Acu-Derm, and Adamo to bring their products from across the world to the UK market.

As the sector leaders in Dermatology, we are proud to be known for offering unrivalled expertise, education, training, and support to our customers. Our account managers and customer experience teams interact with specialists, service providers, procurement, and commissioning teams every day, in both the NHS and private sector.

Schuco are a trusted and passionate family business that has been operating and innovating for over 60 years. With backgrounds in medicine, technology, and biology, our team are experts in all things skin.

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October 12, 2021 — Toby Heath

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